Avicii – True (PRMD/Universal, 2013)
The recent trend for EDM/’American roots music’ crossovers contains some of the most unreal, aesthetic-as-commodity, artistically (morally?) bankrupt music I’ve ever heard, and is proof, if nothing else, that the culture industry is alive and well in the twenty-first century.
To kick-start the promotion for their upcoming eleventh studio album, the Manics have just released the new record’s title track, ‘Rewind the Film’. It’s a great song, and the addition of Richard Hawley is a perfect touch, but the real emotional weight lies in the accompanying video. The film depicts a day in the life of Trehafod in the Rhondda Valley, and is described by Michael Cragg in The Guardian, somewhat brazenly and patronisingly, as ‘[following] an elderly man around a dilapidated village, before he and the locals enjoy a cheery game of Bingo.’